Evan hit me up the other day about how it seems like Rappers These Days are all dropping cinematic previews (the industry term is "EPK," for Electronic Press Kit) in advance of their albums. Chalk it up to publicity camps playing to the 24-hour blog cycle.
Since it's the summer movie season and everybody loves previews, I've rounded up three recent clips advertising forthcoming hip-hop blockbusters. The above YouTube manifesto is for Lupe's hotly anticipated third album Lasers. Up next is an intergalactic romp heralding the August release of Kanye protege Kid Cudi's debut, Man On the Moon: The End of Day.
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