According to a fundamentally sound Jonah Wiener piece in Slate, music magazines like Vibe, Blender, Rolling Stone and Spin are folding and suffering massive layoffs for three key reasons:
- Fading star power across the musical landscape.
- Customer servicing.
- Facebook.
I'd like to offer a fourth general point: music fans never liked us. The biggest music fans in the world write to eat, the second tier of music fans hate music writers. We're seen as pretentious, guarded tastemakers who've long yielded too much influence. Any and every artist, having read negative comments, fires back and rallies his or her respective base in doing so.
"Fuck critics, you can kiss my whole asshole."
The fact major names heavily filter public images at will nowadays fails to carry any urgency or red flags because the electorate inherently sided with the artist.
As Weiner puts it, "If [music magazines] were to disappear entirely, people would still find out about new music, after all, and criticism would doubtless live on, online and in general-interest publications."
Sadly for most, that's enough.
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